What constitutes a ‘good’ website? Well, it has to serve a particular purpose. It has to provide a good user experience and it also must have some good aesthetics to match as well.
If you are planning to come up with your own website, here are some tips that will help you improve it even more based on the website design company:
Always Use Pictures and Videos
Us, humans, are visual creatures. We tend to gravitate towards content that we can actually see and admire. That is why we frequently look at pictures and videos instead of reading a huge wall of text.
That being said, you must not just use any beautiful image that you can find. You must only incorporate the ones that either highlight your brand or accentuate what you offer. Adding anything irrelevant will most likely be left alone by many of your site visitors.
Always make use of high-quality images because nobody wants to see a blurry or pixelated picture. Furthermore, you have to optimize it for SEO and for fast-loading purposes.
As for videos, it also has to be relevant. The beauty of video is that you can actually create your own, even by just using your smartphone. Let loose and be creative, but again, it has to speak about your brand.
Add Interactive Elements
Back in the day, you’re not allowed to add some interactive animations because it can surely add to the loading times. But, that was because we’re mainly using slower internet connections.
Nowadays, the emergence of faster fiber connections has helped paved the way for the use of animations without ever having to worry too much about site loading speeds.
The same tips can be said for adding interactive animations. They have to be consistent with the brand and as much as possible, do not add it as a pop-up.
Have a Clear Site Navigation
You want your visitors to know what you offer in as little as one to three clicks. Having a clear site navigation is key if you want to retain more customers in the future.
Make sure that when you create menus and content that you make it legible. No one wants to have to zoom in to your texts just to read it.
Also, the use of menus is a must when you’re dealing with the desktop version of your site. However, the same cannot be said for the mobile. Instead, use hamburger menus so that the interface will look cluttered on a portable device.
Utilize Headings and Subheadings
Plenty of website designers often fail to implement this. You want to make sure that your content is readable, right? But to do that, you must utilize the headings and subheadings to help arrange your content.
Use the H1 tag for all of your titles to make it prominent and use the H2 and H3 tags accordingly as your subheadings. Moreover, if there is something that you want to highlight, either put those group of words in italics or you make them bold.
Use ‘White Space’
When you want your site visitor’s attention focused on something, it has to be the only thing that is prominent. To ensure that that happens, you make use of some white space.
White space, also known as Negative Space, is just that blank area that you see on most sites nowadays. And no, do not think about them as if they have no purpose- they actually have. They allow any element other than the white space to become more prominent and easier to see.